In “Power of Gaze” the attention is guided towards the power structure and the
social competence that power-holders with medial authority have. Every portait is a statement. To visualize their own opinion about their position as power-holders in relationship to the citizen I am using the reverse perspective.
I invited famous power-holders to portray - Citizen Ulrika Larsson. Instead of in a normal fashion portraying these people we will meet them in their portrays of citizen Ulrika Larsson. The involved represent different sections of society and the most common relationship to them is through media. In this instance, they got to make all the dessisions concerning the picture production - chosing a location, instruct me infront of the camera and finaly picking a picture. The only demand being that it would happen in a place that represents them.
The participations;
Amelia Adamo – CEO, Chef Editor and Publischer of amelia,
Robert Ascberg – Media Personalitie, Programme Hosts and Chairman of the Board at Strix Television,
Viggo Cavling – Chef Editor and Publischer of Resumé,
Bo Ekman – Auther, Bussinessman, Chairman of the Board at Tällberg Foundationand, Nextwork AB and e-man AB,
Horace Engdahl – Permanent Secretary of the Swedish Academy,
Lars Engqvist – Minister for Social Affairs,
Lars Heikensten – The General Council of Sweden’s central bank,
Lars-Johan Jarnheimer – President and CEO of Tele2 AB,
Helle Klein – Chef Editor of Politikal Affairs at Aftonbladet,
Åse Kleveland – CEO of the Swedish Film Institute,
Wanja Lundby-Wedin – Chairman of LO - The Swedish Trade Union Confederation,
Lars Ohly – President of Vänsterpartiet (The Left Party of Sweden),
Lars Leijonborg –Leader of Folkpartiet Liberalerna (the Liberal Party of Sweden),
Mona Sahlin – Minister for Democracy-, Integration- and Gender,
Jan Scherman – CEO of The TV4 Group,
Maritha Ulvskog – Minister for Culture.